Frequently Asked Questions
Q: How do I know when to issue a press release?
A: Issuing a press release is appropriate any time you have news to share, and you want to generate positive publicity about your business or organization through print and broadcast media. Here are few examples of announcements that are likely to be published:
- Staff promotions and/or new hires
- Business mergers or acquisitions
- New service or product launch
- Donation acknowledgments
- Free workshops or seminars
- Research results
- Educational programming or tips
- Events and fundraisers for charitable causes
- Awards and honors
These are just a few common press release themes. If you need help determining if the time is right to issue a press release, contact me.
Q: Why do I need a professional to write my release?
A: Editors are inundated with press releases, and they are very selective. If your press release isn’t written in the proper style and formatted correctly, it will be deleted without consideration. You need to work with a professional skilled in developing effective press releases that yield results. I have a high success rate in using press releases to generate positive publicity for my clients. Contact me when you have news to share.
Q: What types of media outlets will receive my press release?
A: Depending on the type of news you’re sharing, I’ll distribute the release to local, regional or national news outlets. This includes print and online publications, and television and radio stations.
Q: What is a media kit, and how do I know if I need one?
A: Media kits, or press kits, may include company history, professional bios, statistics, quotes from community partners and company leaders, images, logos, links to additional resources, and contact information. They are typically created when a company or organization is announcing a significant milestone in its history, such as an anniversary, a major building project, an inaugural event or product launch. If you need help determining if the time is right for a media kit, contact me.
Q: Do you plan press conferences?
A: Yes. I will work with you to organize every aspect of your event. Contact me.
Q: We wrote a press release internally, but we don’t have a distribution list. Will you submit our release to the media?
A: No. I feel strongly that it’s inappropriate for me to distribute materials under my company name that I have not produced. If you would like me to distribute a release on behalf of your company or organization, I will be happy to write one for you. Contact me.
Q: Can you send us your media list?
A: No. I’ve invested many years, and considerable resources, into building my list of media contacts. These connections contribute to my record of success in generating positive publicity for my clients. I do not share or sell my media list.
Q: Is there a difference between editing and rewriting?
A: Yes. Editing is polishing a document to ensure proper sentence structure, spelling and grammar. There are varying degrees of edits, from light to heavy. Rewriting is a complete overhaul of the document.
Q: Do you accept editing projects?
A: Yes. Editing projects are welcome. Contact me.
Q: Do you do rewrites?
A: No, but I do write pieces from scratch instead. Let’s talk!
Q: Do you write articles?
Q: I don’t know if I need a press release, or an email blast, or if I should just post on social media. Can you help?
A: Yes. With so many communication channels available to us, it can be difficult to know which ones to choose. Contact me. I’ll help you make a plan that’s right for you.