Press Releases

A well-crafted press release can inspire positive media coverage for your business, non-profit, civic organization, school, or event. Digital versions with hyperlinks add high-quality content to websites, too. I write and distribute local, regional and national press releases at reasonable rates with quick turnaround. To learn more, visit my FAQs page. To discuss your publicity needs, click here to contact me.

Media Kits

Media kits, or press kits, are informational packages designed for reporters. They contain pertinent facts, imagery and resources reporters need to develop a story. If your company is launching a new product, merging with another corporation, celebrating a milestone anniversary or spearheading a new community project, a media kit is a great way to share your story. To learn more, visit my FAQs page.

Media Alerts

Media alerts, sometimes referred to as requests for coverage, invite members of the media to cover a special event or program. Unlike a detailed press release, a media alert is limited to a concise overview of the program.

Press Conferences

As its name implies, a press conference is a special event reserved strictly for members of the press. During a brief program, companies and organizations share information with journalists and respond to their questions.

I help clients determine if their announcement warrants a press conference, and I organize every aspect of the event with the team I represent. My role includes:

• Selecting the optimal date, time and location for the event.
• Creating a project timeline.
• Developing press materials (media kits, press releases, posters, signage).
• Inviting members of the media.
• Preparing the program and scripts for speakers.
• Staging the site for great optics.
• Serving as liaison between the client and media outlets following the event.
• Tracking coverage that resulted from the press conference.

Need help planning your next big announcement? Contact me to discuss your options.

Media Partnerships

A media partnership is a collaboration between an organization and a media outlet to promote an event or series of programs. Here’s an overview of how it works: the media outlet provides promotion at significantly reduced rates or as in-kind services (free!). In exchange, the organization acknowledges its media partner in various marketing materials. Every partnership is unique, and the terms are outlined in a formal agreement prior to the start of any promotion.

I help clients identify opportunities for these collaborations and guide them through the process, from start to finish. To discuss how a media partnership may benefit your organization, contact me.