Publicity
Let’s Make Headlines.Media outlets run press releases and air PSAs free of charge, space and time permitting, which is a wonderful service to the community. To increase your chances of gaining publicity, I’ll develop materials that will catch the eyes, and ears, of the most discerning media professionals in the region, and distribute your materials in the format required.
Here are few promotional options:
•Press Releases (aka News Releases). In today’s market, press releases are a great value because distribution isn’t limited to members of the media. They’re also circulated on social media, and they add fresh content to your website. The modern press release far exceeds members of the press as its audience, and that means extra exposure for your business or cause without any extra cost.
•Publicity Photos. Photos can make or break the chances that a press release will be published. When space is limited, releases submitted with photos will be given priority over releases without visuals. I’ll coordinate and direct a photo shoot for your upcoming event that will produce original images for you to share with the press and your online followers.
•Special Events Package. This package includes customized marketing materials to promote fundraisers, grand openings and community outreach events. It’s the perfect option for a new business hosting a grand opening or networking event, or a non-profit organization hosting a charitable event.
A typical package may include:
oPress Releases
oPublicity Photos
oPublic Service Announcement (Radio and/or TV)
oCopy for Social Media Invitations (Facebook or evites)
oSponsor Letter
oThank You Letter
oEvent Poster
•Media Kits (aka Press Kits). Media kits are helpful in educating members of the press, as well as members of the public, about a new location, product or service, or a special event or community outreach program. They’re often produced in conjunction with a corporate announcement or press event, and they can be a valuable research tool to include on your website.
Members of the press appreciate a thoughtfully-planned media kit that is full of relevant
information, and aesthetically pleasing in print and easy to access online. A typical
media kit may include:
oLetter of introduction
oCompany profile
oProduct information
oPress Release
oPhotos
oRecent press publications/articles
oSignificant statistics specific to client’s industry
Broadcast PSAs (public service announcements). If your organization is working with a television or radio partner and you need help writing the script for your :30 or :60, I can help. I’ve written scripts for arts and civic organizations for a number of causes and events, from art walks and outdoor festivals to family-friendly New Year’s Eve celebrations.
Graphic Design, Photography & Video
For projects requiring graphic design, photography and videography, I collaborate with like-minded professional artists in Northeastern Pennsylvania who specialize in these areas, all of whom share my philosophy and commitment to high quality work, and all of whom I admire and trust.
Let’s Get Started
If you’d like to generate publicity for your business or non-profit organization, please feel free to contact me for a quote and more information. I currently work with arts and environmental groups, as well as small businesses in Northeastern Pennsylvania, and I’d welcome the opportunity to help you make headlines, too.
