Publicity
Press Releases (aka News Releases)As a former newspaper editor, I know exactly what kind of information will be of interest to media professionals, and the proper format and timing for submissions. This insight helps my clients make headlines when they need it most. With an exceptional rate of publication, business leaders who hire me to help with publicity often become regular clients. In today’s market, press releases are a wonderful value because distribution isn’t limited to members of the media. They’re also circulated on social media, and they add fresh content to your website. The modern press release far exceeds press as its audience, and that means extra exposure for your business or cause without any extra cost.
Special Events Package
This package includes customized marketing materials to promote fundraisers, grand openings and community outreach events. It’s the perfect option for a new business hosting a grand opening or a networking event, or a non-profit organization hosting a charitable event. A typical package may include:
oPress Releases
oPublicity Photos
oPublic Service Announcement (Radio and/or TV)
oCopy for Social Media Invitations (Facebook or e-vites)
oSponsor Letter
oThank You Letter
oEvent Poster
•Media Kits (aka Press Kits). Media kits are helpful in educating members of the press, as well as members of the public, about a new location, product or service, or a special event or community outreach program. They’re often produced in conjunction with a corporate announcement or press event, and they can be a wonderful research tool to include on your website. Members of the press appreciate a thoughtfully-planned media kit that is full of relevant information, and aesthetically pleasing in print and easy to access online. A typical media kit may include:
oLetter of introduction
oCompany profile
oProduct information
oPress Release
oPhotos
oRecent press publications/articles
oSignificant statistics specific to client’s industry
